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Strategic Analysis (SWOT, PESTEL, Porter) of Premier Inn (Whitbread Plc)

Strategic Analysis (SWOT, PESTEL, Porter) of Premier Inn (Whitbread Plc)

| December 19, 2012

  Introduction 1. Premier Inn The Whitbread PLC story began in 1742 when Samuel Whitbread opened his first brewery. In 1750, Whitbread PLC moved to premises in Chiswell Street, London and was the first purpose-built mass-production brewery in Britain. Whitbread PLC became a well-known brand name in the brewery industry until 2001 when Whitbread PLC […]

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