Magoosh GRE

Tag: tv advertisements

Advertising and promotion in Coca-Cola

| December 5, 2012

  Introduction Task 1 Q1. Explain the communication process that applies to advertising and promotion (P1) Advertising and promotion are an integral part of our social and economic systems. In our complex society, advertising has evolved into a vital communications system for both consumers and businesses. The ability of advertising and other promotional programmers are […]

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Buying behavior, TV advertisements, ethical and unethical.

Buying behavior, TV advertisements, ethical and unethical.

| November 22, 2012

CHAPTER 1.1 INRODUCTION It is believed that the buying behavior of consumers can be influenced by vast promotions. Among all types of promotional techniques, TV promotions play a vital role in consumers’ buying behavior. “Advertising perception has a significant impact on consumers’ intention to reject the products and the brand” (Chan et al, 2007).

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