Magoosh GRE

Tag: The Ways in Which Global Marketing Campaigns

The Ways in Which Global Marketing Campaigns can Best Address Culturally Specific Ethical Differences Between Nations. A Qualitative Study Amongst Marketing Managers Involved in Promoting Alcohol and Cigarette Products.

| November 25, 2016

Executive Summary The following sets out a proposal for a research study looking at the global marketing of alcohol. Although globalisation has led to some homogenisation of attitudes, there still exist widespread differences between nations. 

Continue Reading