Magoosh GRE

Tag: Originality

The role of originality and creativity in setting out a good marketing communication strategy

| January 16, 2017

Introduction The paper panda tour of introducing 1600 paper pandas in Hong Kong has demonstrated the use of quite original and creative elements, which are important aspects in setting out a good marketing communication strategy (Ng, 2014). It has been indicated that marketing managers have tried their best to use original methods of attracting customers […]

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Ownership, Originality, Copying and Infringement of Software Copyright Background

| August 21, 2016

Abstract The law provides exclusive rights to the owners of copyright in order to give the owners of copyrighted work the ability to control the use of their work. Copyright protection is automatic and no registration needs to take place, however the only way to enforce such rights is by satisfying a number of different […]

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