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Tag: of New Luxury Brands on Nigerian Young Customers

The Impact of Branding Strategies of New Luxury Brands on Nigerian Young Customers: A Study of Tiffany Amber

The Impact of Branding Strategies of New Luxury Brands on Nigerian Young Customers: A Study of Tiffany Amber

| December 14, 2016

Executive Summary: The global fashion industry is a highly evolving market with diverse needs and innumerous wants. While the tastes of consumers may differ, the aim of the luxury fashion brand industry is to associate brands with feelings of prestige, importance, status, and grandeur for customers.

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