Magoosh GRE

Tag: Customer

Customer Management: Nefab Company

| February 9, 2017

Introduction Customer management has been an integral part of business processes since the early days of business, even before money was introduced. Development of products and services aimed at meeting the needs of the customer is what determines the effectiveness of the customer retention and loyalty strategies (Rao & Perry, 2002).

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Customer Relationship Management Systems

| February 7, 2017

Abstract: Customer relationship management systems are used in the contemporary business environment to facilitate relationship marketing and other practices, which help firms enhance relationships between themselves, their customers, suppliers, employees, and other partners in their business processes. CRM systems provide all parties with vital information which helps make operations more efficient and enhances profitability.

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