Magoosh GRE

Tag: communication strategy

The role of originality and creativity in setting out a good marketing communication strategy

| January 16, 2017

Introduction The paper panda tour of introducing 1600 paper pandas in Hong Kong has demonstrated the use of quite original and creative elements, which are important aspects in setting out a good marketing communication strategy (Ng, 2014). It has been indicated that marketing managers have tried their best to use original methods of attracting customers […]

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