Category: Articles & Advice

A Student’s Guide to Search Engine Optimisation (SEO)
Search Engine Optimisation, usually referred to simply as SEO, is the practice of individually optimising web pages to make them as visible to search engines as possible. SEO is divided into two separate areas known as ‘on-page’ and ‘off-page’ optimisation.

A Student’s Guide to Search Engines, Algorithms and Ranking
When a user enters a search query, it is then the job of the search engine to determine which of those pages are the most relevant to the search query and in what order they should be displayed.

A Student’s Guide to Online Marketing
Online marketing is the process of getting products or brands noticed and driving traffic to a website. A good online marketing strategy consists of using a variety of methods designed to achieve specific business goals, depending on the type of business the website is promoting, to maximise its online presence and attract traffic.

A Student Guide’s to Social Media Marketing
The comment most often made by businesses, especially those that have been established for a long time, is that they do not understand the whole concept, or relevance, of social media marketing. As a result it is still underused by many and not used at all by some.

A Student’s Guide to E-Commerce
E-commerce can be defined as buying, selling or exchanging goods and/or services via an electronic network connection, usually the Internet. E-commerce does not necessarily relate just to online shops, as is widely thought, it also includes other online activities such as:

How would SOPA and PIPA have affected students?
You may have recently heard about the controversy surrounding the new SOPA and PIPA bills.

Social Media Etiquette for Students
The modern student has much more to worry about then how your hair looks. An individual’s virtual identity is fast becoming as important as their actual identity.

A brief history of UK Uncut
If you are already a regular activist against the cuts or tuition fees rises, you will probably know who UK Uncut are, but for those who don’t here is a little introduction.

Ed Milliband’s tuition fee cut
When the Government increased the cap to £9,000 a year, it was backed up with the indication that this would only be for a select number of universities.

OccupyLSX – Occupy the London Stock Exchange
In mid-October, in the spirit and footsteps of the Occupy Wall Street protesters in America, a similar group attempted to Occupy the London Stock Exchange.

How the recession affects students
It’s hard to open a newspaper, switch on the TV or go online without hearing about the current economic crisis.

How to Write a Strong Argument in a History Essay
A line of argument is simply a clear and concise answer to a question, and it is astonishing how many students neglect to include this crucial element of writing in their work.

How to Order an Essay Online – What to Look Out For
I believe that on the internet there are a large number of companies offering to write essays for students for a price.

Generally speaking, don’t make generalisations!
History is a strange discipline, it searches for ‘truths’ seeks facts upon which to establish arguments, but a significant body of historians aren’t sure if there are actually any truths at all.

The three point intro
A strong introduction is the bedrock to any essay, it is a means of establishing a line of argument that will run throughout the piece of work and guide the student towards a substantiated conclusion

How to write a strong line of argument in a history essay
A line of argument is simply a clear and concise answer to a question, and it is astonishing how many students neglect to include this crucial element of writing in their work.

Answer the question, don’t tell the story
A certain percentage of students who are presented with this essay title might feel confident with tackling it (normally the ones who have been to the lectures) but for many, a feeling of mild panic is far from unusual.

Being daunted
Every great academic career started with one hour of reading, and it is very similar to any other kind of discipline, the more you do it, the easier it gets.

No substitute for reading in history
Reading history is something for which there can be no substitute, it is the one regular action or behaviour that will put you, the student, ahead of the game.
Student Fees in 2012
With the majority of universities attempting to charge the full £9,000 a year, it is important to understand the full cost of university, now more than ever.