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Most consumers marketing communications involve digital now, should they be digital-centric?

Most consumers marketing communications involve digital now, should they be digital-centric?

| November 20, 2012

Introduction   Marketing is an expansive topic that covers a range of aspects, including advertising, public relations, sales, and promotions. The former involves getting a product or service into the market, promoting it, prompting behavior, and encouraging sales. Communicating to consumers is very important and Communication is easily unnoticed, but capability to communicate effectively is […]

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Impact of marketing communications on customers’ attitudes and behaviour.

Impact of marketing communications on customers’ attitudes and behaviour.

| November 20, 2012

Introduction The aim of this essay is to explain how marketing communications can be used to change customers’ attitudes and influence customers’ behaviour. Marketing communications play a significant role in changing customers’ attitudes because customers have different attitudes and it could be positive or negative attitudes. Attitudes are erudite from past experiences which may relate […]

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IHRM Policies and Practices: Global Talent Management and Development

| November 19, 2012

INTRODUCTION:   Talent as described by the Oxford English Dictionary is among other things, (i) ‘a natural aptitude or skill’’ (ii) ‘people possessing such aptitude or skill’’. Talent management is the systematic attraction, identification, development, engagement/retention and deployment of employees with high potential who are of value to an organisation (CIPD/HR INFORM: (2011) Talent Management) […]

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Differences in Media Advertising of The Coca Cola Company across cultures

Differences in Media Advertising of The Coca Cola Company across cultures

| November 19, 2012

  Introduction This Report has been carried out in order to assess the difference in media advertising of Coke, an exclusive product of The Coca Cola Company in Nepal and the UK. There are various approaches and marketing theories used in advertising through different Medias. In both of the countries, they follow entirely different theories […]

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Marketing Analysis of Apple Inc

Marketing Analysis of Apple Inc

| November 19, 2012

Introduction 523 Apple Inc. is known for its innovative ability to gain competitive advantage since 3rd Jan 1977. It was called Apple Computers Inc. and as they have started their penetration in the consumer electronics, they have removed Computers from their name. With a workforce of 46600 FT employees and 2800 temp staff all over […]

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Supply Chain Analysis of Nutria Cereals

Supply Chain Analysis of Nutria Cereals

| November 17, 2012

  INTRODUCTION   Definition   A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources, raw materials and components into a finished product that is delivered to the end customer. In sophisticated supply chain systems, used […]

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Marketing Strategy Analysis for Emirates airline

| November 16, 2012

  Introduction As the airline industry is especially increasing and highly competitors so, there are many market share in the industry. Moreover, the airline industry is affected by the environmental (e.g. political, economics and etc.) that decreasing the number of passengers. At this point, there are many reasons, which have an affect on the airline […]

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“Buyer behaviour: The consumer decision-making process and purchasing a car”

“Buyer behaviour: The consumer decision-making process and purchasing a car”

| November 15, 2012

  Introduction “Consumer behaviour describes how consumers make purchase decisions and how they use and dispose of the purchase goods or services” (Lamb, 2009. p140), therefore we can understand the importance of consumer behaviour for a marketer and as a vital process during the decision purchase process.

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Hospitality and Tourism Marketing Strategies

Hospitality and Tourism Marketing Strategies

| November 15, 2012

  1.0 Introduction The original Travel Lodge brand was first established by its founder Scott King, in 1939 by opening the first motels in southern California. During its starting phase, it highlighted itself as a budget motel chain offering functional accommodation at lower rate than other lower chain by providing comfortable beds, free TV and […]

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What are the Marketing Strategies

| November 11, 2012 | 0 Comments

What is Marketing? The supply of products and services of high quality is the relationship between the company and its customers to use management as a marketing tool. Consumer products and services of the Organization of force and focus on quality and a different style depending on product type and product promotion and marketing of […]

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