Magoosh GRE

RSSCategory: Marketing

STP: Segmentation, Targeting and Positioning in Marketing Strategies

STP: Segmentation, Targeting and Positioning in Marketing Strategies

| December 11, 2012

  Introduction All marketing is built on STP – Segmentation, Targeting and Positioning (Kotler & Keller, p.310). In the chapter of fundamental marketing concepts, trends, and tasks it says: “A marketer can rarely satisfy everyone in a market. Not everyone likes the same cereal, hotel room, restaurant, automobile, collage or movie. Therefore, marketers start by […]

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What are the Advantages of focus group research?

| December 11, 2012

1.0 Explanation of Focus group research Focus group is small group selected from a wide population and sampled. Very common in marketing research and based open discussion to collect opinions or emotional response to a subject or area. Focus group is a form of qualitative research.

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What is the impact of attractive packaging on impulse purchase decision?

| December 8, 2012

  Introduction The most fascinating concept of marketing is to discover the understanding of the reasoning of buyers: what they do and what they don’t do! But such knowledge is imperative in designing the marketing program to enhance sale and market share. With up to date information about buyer’s buying behaviour along with her needs […]

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Is Globalisation a positive phenomenon?

| December 8, 2012

 Abstract The presentation was on the increasingly important topic of globalisation, and the effects that this phenomenon has had on a global scale. To create a presentation on this topic we arranged several meetings to decide the various aspects of globalisation that would be included in our presentation. We discussed what we define as globalisation, […]

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SWOT, PESTEL and Porter Analysis of Diggers Inc.

SWOT, PESTEL and Porter Analysis of Diggers Inc.

| December 7, 2012

  Introduction Market Orientation: Market orientation is the implementation of the marketing concept. Being oriented marketing is more than just being directed to the customer. It requires the full support of the organization, is fully implemented in the long term and, in fact, you may need a complete change in the culture of an organization.

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Research and explanation into e-branding and it’s impact on the consumer behaviour

Research and explanation into e-branding and it’s impact on the consumer behaviour

| December 6, 2012

CHAPTER 1 INTRODUCTION Modern day marketing has greatly developed. Companies now use consumer driven approaches to promote their abilities to satisfy needs and wants of the modern consumer. E-branding is one of the processes that let a company to promote their products and services over a broad and open platform, accessible to half the world. […]

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What is The Influence of Corporate Branding towards Consumer Perception in Thailand?

What is The Influence of Corporate Branding towards Consumer Perception in Thailand?

| December 6, 2012

Abstract The purpose of this study is to investigate the influence of corporate branding towards consumer perception as well as to understand the associative relationship between those factors in Thailand market. Four main dimensions of corporate branding including identity, image, reputation, and loyalty were explored and studied through literature reviews in order to establish hypotheses […]

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Advertising and promotion in Coca-Cola

| December 5, 2012

  Introduction Task 1 Q1. Explain the communication process that applies to advertising and promotion (P1) Advertising and promotion are an integral part of our social and economic systems. In our complex society, advertising has evolved into a vital communications system for both consumers and businesses. The ability of advertising and other promotional programmers are […]

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This essay will look at two different research methods used in the aviation industry

| December 4, 2012

It is important for organisations to find out the needs and wants of its customers. Select two different research methods of which one must be quantitative and one qualitative and compare and contrast them. In addition, critically appraise their strengths and weaknesses and their application within your industry. This essay will look at two different […]

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Justify the need for keeping records and describe the type of record that i would maintain

Justify the need for keeping records and describe the type of record that i would maintain

| December 4, 2012

  Introduction Primarily, record keeping is a methodical process of keeping record of an organization or learning personnel by creating, capturing, maintaining, and disposing of. Nevertheless, methodical process guarantee that the record keeping is fundamentally for the purpose of evidence, precise and effective updating, well-timed availability, and restrict access to only accredit personnel (Business Dictionary, […]

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Green product ‘ in Chinese food companies and Prospects for the development of a marketing strategy.

| December 3, 2012

Introduction The aim of the research is to increase the awareness of ‘green product ‘ in Chinese food companies and Prospects for the development of a marketing strategy to meet the green challenge.

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De-globalization and Globalization. Who is the winner?

| December 1, 2012

Introduction If people look back the development of the world economy over the past decades. Manifestly, the world economy is in the time of prosperity and increasingly perfected, thanks to a notion ‘globalization’, which could be seem as one of the important contributors to promote economic prosperity. The birth of globalization was extremely changed the […]

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Market and Value Chain Analysis of Starbucks

| November 29, 2012

1.0 Introduction: Market research is often conducted by various companies in order to determine its niche market position as well as to determine the direction that it must take on order to remain competitive and succeed. Variety of methods is utilized while collecting date. Quantitative market research has historically been the territory of professional researchers […]

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How has Marketing’s concept of the consumer changed since the emergence of the discipline at the start of the 20th century and how have these changes informed marketing practices?

| November 28, 2012

Marketing’s concept of the consumer has radically changed since the start of the 20th century, presenting a general shift from the passive to active consumer, depicted as complex and knowledgeable. Through the 20th century these changes have informed marketing practises to target and manage the consumer in more innovative and sophisticated ways. However there is […]

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Marketing Management

Marketing Management

| November 27, 2012

1. Marketing Plan Outline 1.1 Corporate Mission: To transform Emaar into a one-stop, global solution provider for lifestyle, including homes, work, play, leisure, retail, health, education, finance, industry and more. (www.emaar.com.ae) 1.2 Corporate Objectives: To become one of the most valuable lifestyle real estate developers in the world beyond real estate development. Adopt a strategy […]

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An investigation of relationship marketing to gain competitive advantage in the Supply Chain Industry: A case study of Dhillon Dairy Ltd.

An investigation of relationship marketing to gain competitive advantage in the Supply Chain Industry: A case study of Dhillon Dairy Ltd.

| November 27, 2012

1. Introduction 1.1 Introduction and background This was a case study approach on relationship marketing in the supply chain through Dhillon Dairy Ltd. Dhillon Dairy Ltd is based in the United Kingdom and is involved the dairy industry. As such it provides dairy food which is perishable in nature. Perishable foods have a short term […]

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Contemporary marketing issue of how gender affects the decision making and buying behaviour processes.

| November 27, 2012

1. Introduction 1.1 Background It is quite obvious that, as men and women have different needs and wants they are going to be attracted to different products, however they are going to have a unique gender characteristics approach to the way the make a purchasing decision and embark on the process when deciding how to acquire […]

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Pricing-to-Market and Its implications for PPP

| November 26, 2012

Introduction At present, with the increasing process of globalization, the world is integrated as a huge market. International trade is becoming increasingly important between countries. Therefore, exchange rate are now of great concern, people care about its ups and downs, and its implications, especially, to what extent will the exchange rate change influence the price […]

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What is Market Segmentation?

What is Market Segmentation?

| November 26, 2012

1. What do you understand by the term Market? Marketing is followed by the different way of processes that may included the success of marketing and involves of marketing research selling product, sales promotion, product and services and main thing of consumer satisfaction and their need and wants. Main things of marketing to envolved and […]

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Strategic and Marketing Analysis of Citroen

| November 22, 2012

Background We will be discussing on the various techniques involved in the marketing plan for an organization in order to make reach the product to the customers. The report given here summarizes the various activities involved in marketing the end product named “CE 13” of Citroen which is an eco-friendly as well as helps in […]

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