Magoosh GRE

RSSCategory: Marketing

Issues in Researching and Developing Media Projects

| October 24, 2016

Introduction One of the main problems associated with mass communication is the social, cultural and psychological effects of media content and use (Perse, 2001, p. 1). It is therefore important to fully understand the effects in which the media has upon popular culture in order to advance positive effects and mitigate negative ones. Accordingly, it […]

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Contemporary Integrated Marketing Communications

| October 24, 2016

Introduction This paper is designed to provide an insight into the marketing integrated communication on the basis of a particular example. In the modern ever changing environment, it is quite difficult to follow the key trends in the marketing communications and the general role of marketing communications in the promotion of a company.

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Management issues facing small tourism enterprises (ste’s) A case of german concentration camps

| September 21, 2016

Abstract Special Interest Tourism has in the recent years gained increasing importance. Over the past few years, there has been a growth in Special Interest Tourism products in what is currently a highly competitive tourism market. The popularity of concentration camps as tourist attractions signifies the emergence of Special Interest Tourism. This trend which has […]

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Integrated Marketing Communications

| September 16, 2016

Abstract In less than 20 years, IMC has spread all over the world and has become the most accepted business practice. IMC has transformed how communication marketing takes place. The complexities of application of IMC lie in the inability to evaluate the programs effectively. Kitchen, Kim and Schultz (2008) argue that this problem will negatively […]

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How far can trade unions benefit managers as well as workers?

| August 22, 2016

Introduction A trade union refers to an organization with members consisting of workers and union leadership who are united for the promotion and protection of their common interests. Workers come together in a union so as to pursue such goals as the protection of the integrity of their trade, clamour for higher pay and employment, […]

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Marketing plan and marketing strategy for the re-launch of a selected product which is currently being sold by DIY retailers in UK.

| December 23, 2012

  Introduction The purpose of this report is to present a marketing plan and marketing strategy for the re-launch of a selected product which is currently being sold by DIY retailers in UK. The product selected for the re-launch is Passion Radiators that is being sold by Wickes Plc. The marketing plan and strategy is […]

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Test the Efficiency of Chinese Stock Market

| December 22, 2012

Introduction 1. Background Osborne (1959) proposed that the movements of stock price are similar to the “Brownian motion” in the area of chemistry which mentions the never-ending and disorder movement of the particles that suspended in liquid or gas. Since the feature of “random walk”, the path of the share price is unpredictable. Fama also […]

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Islamic credit in Britain financial market and especially for the Islamic bank of Britain.

| December 20, 2012

Introduction I m aiming in my dissertation to built a model of Islamic credit in Britain financial market and especially for the Islamic bank of Britain. There is no Islamic Credit Card present at the moment in the Britain and the only Islamic financial institute is Islamic Bank Of Britain. My study is based on […]

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Strategic Analysis (PESTEL, SWOT and Five Forces) of Ford Automobile

| December 20, 2012

  Introduction What is global marketing Global Marketing is the function of critical marketing assume to all feature of the business’s brand or applicability. If your business’s brand or applicability needs to be approach settled, then our imperative marketing dispensations are important to highlighting, composing and then eliminating an prosecutable design.

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Impact of Advertising on Consumer & Buyer Behaviour

Impact of Advertising on Consumer & Buyer Behaviour

| December 20, 2012

  Introduction Advertising used properly is a major tool in the hands of marketing managers which helps enable them to sell products, services and ideas. The idea is to sell products to the consumers.  This has been proved by the fact that companies are investing a lot of time and resources into developing ad campaigns […]

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In organisations pay rates are influenced by several factors, such as: the intrinsic value of the job, the internal and external relativities and the market inflation.

| December 20, 2012

Introduction Every job should be valued to be given a rate of pay. The intrinsic value of a job is based on the amount of responsibility, the level of competences, and the degree of skills required to perform the job (Armstrong and Murlis, 2007). Nevertheless, the intrinsic value depends on other characteristics, such as: the […]

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Our science and technology have a quickly development. In the international marketplace, there are many unusual and high technology products.

Our science and technology have a quickly development. In the international marketplace, there are many unusual and high technology products.

| December 19, 2012

Introduction Today, our science and technology have a quickly development. In the international marketplace, there are many unusual and high technology products. They usually make our life to be more convenient and easier to solve the different problem.

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The role of social media as marketing tool for tourism in kenya. case study: kenya safari and tours.

The role of social media as marketing tool for tourism in kenya. case study: kenya safari and tours.

| December 19, 2012

  INTRODUCTION With two thirds of the global internet population visiting social networks, businesses are increasingly utilizing these platforms to engage with clients and other businesses, don’t get left behind!

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What fast fashion is, and to know which factor influence fast fashion?

| December 19, 2012

Introduction In the past decade fast fashion has become the main feature fashion industry in UK. (liz Barnes, Gaynor Lea-Greenwood, 2010 ) ‘Fast fashion’, as it has come to be called, it has become rising popular among retailers already. So lots of chain stores adopt business model of the vertically integrated, this idea originally comes […]

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Marketing Across Cultures: The impact of McDonalds and Starbucks Marketing elements

| December 18, 2012

  Introduction The process of globalization enforce many multinational company like McDonald and Starbucks need to modify their marketing strategy to adapt the cultural difference. Cross-culture marketing is one specific knowledge that is increasing needed for marketers to learn and perform. Within Marketing across culture, marketing mix is the most common tools for marketers to […]

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How has Integrated Marketing Communications (IMC) contributed towards the evolution of Brand communications?

| December 17, 2012

Introduction Over the couple of previous decades, research on IMC (Integrated Marketing Communication) has generated immense discussion leading to interesting contribution to the evolution of IMC as a strategic means that can develop firms to be more valuable in achieving their brand communication objectives (Madhavaram et al. 2005).

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Tourism Marketing Analysis at Wrest Park Gardens

| December 14, 2012

Introduction Wrest Park is one of the most important Gardens in England. The natural landscape and statues was built during the late 18th century. Wrest Park’s formal gardens provide a fascinating history of gardening styles of 150 years old and inspired by the great gardens of Versailles in England. The gardens are overlooked by a stylish […]

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Explore the relationship between consumer culture and brand selection decision amongst UK fashion retailers

| December 12, 2012

Chapter 1 Introduction 1.1 Introduction Marketers, nowadays, are confronted with increasingly multicultural marketplaces. Globalisation of markets and international competition are requiring firms to operate in a multicultural environment. In addition, migration patterns and communication media i.e. satellite and televisions are developing multicultural mind sets in single domestic markets and exposing consumers to alternative behaviours and […]

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Analysis of Samsung Marketing and Brand Strategies

| December 12, 2012

  Introduction: In this report we have evaluated the literature and actual brand strategies used by Samsung. Samsung Electronics Company is worldwide leading consumer electronics brands which have very high opponents in the same business field like HTC, Sony, Panasonic, and Nokia. With the help of its creative products and services it is attracting lot […]

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Marketing Planning, Orientations and Concepts

Marketing Planning, Orientations and Concepts

| December 11, 2012

INTRODUCTION Far – reaching changes have been taking place in the Indian economy during the recent past, consequents to the opening up of our economy through globalization and liberalization policies. The flood gates have been through thrown open to allow international competition for manufactured goods and as well as services, making it a question of […]

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