Magoosh GRE

RSSCategory: Marketing

Environmental Protection and Sustainability

| February 9, 2017

Introduction In the past 25 years, international passenger aviation has experienced a threefold increase. It is expected that the aviation sector will continue to see similar growth over the next 25 years (Walker & Cook, 2009). Due to the rapid expansion of the aviation sector, there has been a growing concern for environmental issues in […]

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Marketing Communications

| February 6, 2017

Introduction Some of the aspects that characterize the present-day business environment include its increasing dynamism, volatility and uncertainty.

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Global Online Marketing: A Concept Replacing Traditional Marketplaces

| February 3, 2017

Abstract: Contemporary marketing has evolved into a large concept which includes the aspect of “idea marketing”.

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How Fairuz can increase productivity without neglecting service quality

| January 26, 2017

Introduction Service quality is defined as the gap that exists between customer expectations and their perception of the service. 

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A critical review of literature on the importance of social media in branding

| January 24, 2017

1.0 Introduction The aim of this chapter is to provide a broad overview of both literature in social media and the intended research. It offers a platform that would enable the reader understand the need for this research and also provides a gist about recent developments both in the industry and in research circles with […]

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Global Marketing

| January 21, 2017

Introduction and Company Background Tesco PLC is the largest British retailer in terms of both global sales and domestic market share with profits that exceed £ 3 billion.

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A critical analysis of an event contemporary issue

| January 20, 2017

Abstract This paper provides an exploration of branding as interrelated to event management and experiential marketing.

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For small businesses, does the reality of using social and new media in marketing live up to the promise? A qualitative study amongst business owners in the UK

| January 19, 2017

Abstract The area of emerging technology and marketing has become an topic of increased debate as the potential to reach more consumers and provide real savings for small business is created.

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The role of originality and creativity in setting out a good marketing communication strategy

| January 16, 2017

Introduction The paper panda tour of introducing 1600 paper pandas in Hong Kong has demonstrated the use of quite original and creative elements, which are important aspects in setting out a good marketing communication strategy (Ng, 2014). It has been indicated that marketing managers have tried their best to use original methods of attracting customers […]

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Airline Consumer Engagement Marketing Essay

| January 16, 2017

Airline Consumer Engagement Marketing Essay Abstract This paper discusses how airline companies engage with their consumers. It discusses the modes of consumer engagement and the process of engagement. Most companies use integrated marketing approach to engage consumers because of the diversity of needs in the market.

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Asda Marketing Plan

| January 4, 2017

Abstract The following report considers the ethical position of ASDA, noting the external environment in which it operates and its marketing plan.

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An Investigation Of Nigerian Consumer’s Online Shopping Behaviour

| December 12, 2016

Abstract This research proposal deals with an investigation of the online shopping behaviour among Nigerians living abroad. It has been established from research that a few Nigerians embrace technology in doing business. The research paper starts with an introduction about the problem statement to be addressed in the research. The objective is to find out […]

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The Ways in Which Global Marketing Campaigns can Best Address Culturally Specific Ethical Differences Between Nations. A Qualitative Study Amongst Marketing Managers Involved in Promoting Alcohol and Cigarette Products.

| November 25, 2016

Executive Summary The following sets out a proposal for a research study looking at the global marketing of alcohol. Although globalisation has led to some homogenisation of attitudes, there still exist widespread differences between nations. 

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Hofstede’s Model Of Organisational Culture

| November 23, 2016

ABSTRACT Organizational culture has become the buzzword in popular management with many experts suggesting it as an important determinant for organizational success. Management researchers have been quick to point out the impact that organizational culture may have on the effectiveness of the organization and have called for an increase in the attention paid to organizational […]

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Impact of Income on Purchase of Luxury Fashion Products

Impact of Income on Purchase of Luxury Fashion Products

| November 21, 2016

Executive Summary The current paper is a synopsis of the study on influence of Income on purchase of Luxury Fashion Products. The suggested study is a quantitative study of women and uses age based sampling; women aged 16-45 years. The traditional economics concept that higher income would lead to higher consumption of normal and quality […]

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Situational Analysis of BMW

| November 18, 2016

Introduction With the recent diverse increase in the use of digital technologies, marketers should focus on ways to increase their digital presence. BMWi can make use of popular social media sites to generate online interest among potential consumers as well as opinion leaders. 

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Social Media And Marketing

| November 17, 2016

Abstract The growth of social media has brought about numerous changes in the way companies perform their responsibilities. With modern changes in the way people communicate, there is a need for businesses to embrace modern technology in undertaking their activities which were traditionally performed by other means.

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Brand Loyalty Depends On Brand Elements

| November 16, 2016

Introduction A brand is a design, term, name, or any feature used to identify the products or services of a seller from the ones of other sellers in the market (Jacoby and Chestnut, 1978). Although there is a large body of research on brand loyalty in marketing literature, the relationship between brand loyalty and brand […]

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Principles of marketing

| November 16, 2016

Introduction: This report is aimed to briefly yet comprehensively analyse the idea presented by Piercy (2009) that states that marketing is a set of management activities that define value, create value and deliver value for customers. The researcher in this report will explain the following three ideas; existence of brand value, creation of brand value […]

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Organizational Entrepreneurship

Organizational Entrepreneurship

| November 15, 2016

Introduction There was a time when only a few companies use to sell either similar or same products or services in any particular market. The demands of potential customers were rarely sophisticated and the product life cycles were relatively long. This was true for most of the 20th century, throughout which, businesses usually operated as […]

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