Magoosh GRE

RSSCategory: Business Essay Examples

By reference to academic literature, explore and critically evaluate the concept of core benefit. Make recommendations to management from the conclusions arising from that evaluation.

| March 12, 2015

1. Introduction Kotler and Keller (2009) suggest that marketing is generally organised at five different levels, the most basic of which is the “core benefit”, that is, the key factor about the product or service that customers buy (Kotler et al 2009). At each level, more value is added to the product. This concept will […]

Continue Reading

What cultural considerations has the Shell Company taken whilst investing in the Nigerian petroleum industry?

| March 12, 2015

1.0  INTRODUCTION Nigeria has long been a paradox of poverty amidst plenty (Ite, 2007). With over 70% of the population living below the poverty line (Smith, 2010), countless coup d’etats and political assassinations (Frynas, 2010), hostage-taking by rogue militant groups (Smith, 2010), endemic corruption (Akani, 2002) and disastrous environmental scandals (Adeh, 2011) it is no […]

Continue Reading

Retail Supply Chain Management

| March 12, 2015

Introduction Literature review Extensive research papers on supply chain management have been published in various journals. Supply chain management has gained centre stage in most research studies and is considered one of the most powerful business improvement tool. Companies around the globe are pursuing supply chain as the best methodology of increasing customer satisfaction, building […]

Continue Reading

The influence of performance measurement strategies in organizations

The influence of performance measurement strategies in organizations

| March 12, 2015

1. INTRODUCTION ________________________________________________________________________ 1.1Background The Co-operative Group, or “Co-op” as it is commonly known, is a leading international consumer co-operative that, in 2005, boasted more than £1 billion in assets and £7 billion in revenue. While a strong world-wide presence, the company’s headquarters are situated in Manchester, UK. The Co-op primarily operates within the food […]

Continue Reading

CRITICAL DISCUSSION OF DONALDSON’S VALUES IN TENSION: THE CASE OF LEVI STRAUSS IN BANGLADESH

| March 12, 2015

Introduction A classical dilemma that is associated with international business ethics is the tension between standards of behaviour that companies are used to in their main country of operations, and the different standards that exist in the foreign countries that host their overseas operations (Singer, 2002). In view of the relativism of cultures across the […]

Continue Reading

The growing incidence of obesity in the UK (including increasing rates of obesity in children) suggests that marketing, in aiming to satisfy customer needs, is seriously misguided” Discuss, making use of appropriate ethical frameworks.BUSINESS ETHICS assignment

| March 12, 2015

In 2008, almost a quarter of adults in England were classified as obese according to figures released by the NHS and there has been very recent research conducted by the Office of National Statistics Social Trends 2010 Report which revealed that the proportion of the adult population in England classed as obese rose from 15.7% […]

Continue Reading

BUSINESS ETHICS: Discuss the contention that workers in poorer countries may in fact benefit significantly from the opportunity to work for the local branches of multinational businesses, giving examples to illustrate the points you make.

| March 12, 2015

“If any conviction strongly unites the critics of multinationals today… it is that they exploit the workers in the poor countries.” Bhagwati, J (2007) The unforgettable imagery of a young Pakistani boy sewing together a Nike Football in 1996 on the front cover of a US magazine seared an image of an organization which treated […]

Continue Reading

OPERATIONAL MANAGEMENT AND CUSTOMER SATISFACTION

| March 12, 2015

ABSTRACT The ultimate objective of most business to customer (B2C) organizations today is to increase on their productivity and revenues through system simplification, organizational potential and incremental improvements. Customer satisfaction is key to achieving this objective. With the continuously tighter global market competition, it has become a necessity for most organizations to focus on their […]

Continue Reading

Brand Loyalty Schemes in Supermarkets

Brand Loyalty Schemes in Supermarkets

| March 12, 2015

Summary There are four major UK supermarket multiples (Tesco, ASDA, Sainsbury’s and Morrison) all competing for their share of the UK marketplace. Whilst Tesco is the clear market leader, it still witnesses high competitive pressures across all fronts within the industry. The impetus is therefore based on how well they can sustain competitive advantage within […]

Continue Reading

Key Issues in the Changing Of Unilever Branding Strategy

| March 12, 2015

Introduction Unilever is a multinational company with over 180 000 persons on six continents. It has research laboratories in different parts of the world. Unilever’s profit in 2005 stood at €40 billion, making it one of the leaders in international market. The business at Unilever has an incorporated board of controllers and the company works […]

Continue Reading

Dell & Competitive Advantage Dissertation

Dell & Competitive Advantage Dissertation

| March 12, 2015

1. INTRODUCTION 1.1. Background The personal computing industry is one that is constantly evolving and fiercely competitive. Few players have been able to achieve long-term success and this is reflected in hugely changeable industry market shares. The lucrative exceptions to this rule have emerged to lead and define the market through marketing innovation as much […]

Continue Reading

Characteristics of global organisation and the specificity of motivating employees in a multinational company

| March 8, 2015

1. Introduction A Multinational Corporation (MNC) can be described as an organisation carrying out its business operations in more than one country (Porter, 1990). MNCs can also be defined as “a firm which owns or controls income-generating assets in more than one country” (Frieden and Lake, 2000, p. 167). This means that a multinational corporation […]

Continue Reading

Cross-Cultural Determinants of Employee Motivation in Starbucks Company

| March 8, 2015

Research Question The observation and analysis of Cross-Cultural Determinants of Employee Motivational System Effectiveness of Starbucks Coffee Company Practices in UK, Poland, and Germany. Introduction Starbucks has served as a milestone in the coffee industry and is a massive organization in terms of people employed and stores owned. At the current time it has revenue […]

Continue Reading

The Cross-Cultural Determinants Of Employee Motivational System Effectiveness: The Comparison And Evaluation Of Starbucks Coffee Company Practices In Uk, Poland, And Germany

| March 8, 2015

Abstract As the world is becoming an integrated global market place, it has become crucial to recognize the cross-cultural variances and correspondence that influence the success of internationally recognized brands where studying and understanding of both the market as well as the employees present in host countries are fundamental to establish successful managerial judgment. Hence, […]

Continue Reading

What Role do Unconscious Factors Play in the Experience of Organisational Life, and how can Workers’ Appreciation of these Factors Lead to better Outcomes for Users?

| March 8, 2015

1. Introduction The following essay considers the role that unconscious factors play in organisational life, and looks at the extent to which awareness of these factors amongst workers can improve outcomes for users. The idea is considered both in relation to appropriate literature and also in relation to my own experience of a social work […]

Continue Reading

Marketing Strategy of Adidas: Missy Elliot Campaign and the Role of MMC Play

| March 8, 2015

Answer Two Questions on Marketing Strategy 1. Adidas: Missy Elliott Campaign 1.1. Objectives of ME campaign There were several key objectives behind the ME campaign. Perhaps the main is to establish Adidas as a brand in the USA. Adidas are primarily a European brand, and have had a heavy reliance on soccer in marketing, and […]

Continue Reading

Importance Of Project Management In Mobile Telecommunication Industries In Nigeria

| March 8, 2015

RESEARCH METHODOLOGY This chapter of the report outlines the research methodology used in collecting the data including the research strategy adopted, justification for the particular research method employed, interviews, questionnaire development, data analysis, ethical considerations and a brief outline of the research limitations encountered during the study. By way of broad overview, the collection of […]

Continue Reading

The Branding Of Cities: A Critical Exploration

| March 8, 2015

INTRODUCTION Branding has long been associated with marketing of products. Today, however, branding has grown beyond the image of a product to include branding of cities and other places (Dinnie 2011). This is due in large part to the increase in competition facilitated by globalization. Nowadays, cities and other places are increasingly competing with each […]

Continue Reading

HR Management: Lufthansa Group

| March 7, 2015

Human resource Management: Lufthansa Group Human resource management practices are central to organizational growth and productivity. Particularly, in the airline industry which has been in a state of constant flux, effective HR practices are critical to the organization. Lufthansa, the German airline, is currently one of the leading airlines of the world with a total […]

Continue Reading

Customer profiling, effective market segmentation, marketing success and HR Management Questions

| March 7, 2015

1. Question 2: It has been suggested that customer profiling and effective market segmentation is critical to successful marketing. Using theory, discuss this with reference to Daimler and Mercedes-Benz organisation. 1.1 Overview of Strategy Marketing Planning Process A strategic marketing plan is essential for any organisation wanting to achieve success in marketing and communication. Broadly, […]

Continue Reading