Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company’s customers.

WritePass – Essay Writing – Dissertation Topics [TOC]¬†IntroductionHow to implement CRM(stages in implementing crm)Stage 2 – Storing information(the early stage)Stage 3 – Accessing information(the development stage)Stage 4 – Analysing customer behaviour(the long term stage)Stage 5 – Marketing more effectively(the final stage)Stage 6 – Enhancing the customer experienceApplications and theories¬† of CRM:CUSTOMER TOUCH POINTSAPPLICATIONSBulid Customer loyalty … Continue reading Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company’s customers.