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B2B relationship marketing - help!!! Answer 2 questions and will hire!!


1. How do (and should) organisations buy?
2. Given your answer to the above, how do (and should) marketers respond?

5 answers

answered 21 days ago

Harcourt W.


1. How do (and should) organisations buy?
Relationship marketing seeks to foster loyalty, interaction with the customer and result in long-term engagement. In applying B2B relationship marketing companies the company supplying the other firm needs to understand its business and customer dynamics in terms of who they are selling to and its competitors. These factors provide the supplying company with the insights to understand and anticipate the needs of the buying firm and the what, when and timing of what to sell (seasonal, peak demand and competitive dynamics.

Organisations buy based on these attributes in order to have items brought into their supply chain to have finished products ready for the demands of their buyers. The database of past orders and information provides the foundation for relationship marketing that gathers these types of information.

2. Given your answer to the above, how do (and should) marketers respond?
The job of marketers is to understand from the B2B selling firm, how and when these above dynamics occur in order to time their sales presentations and presentations in advance of buying company needs and demands. They also need to consider fluctuating raw material pricing as a variable depending on the business type they are selling to (the buyer). The marketers use the relationship marking aspect as the basis for timing their presentations and sales calls that are part of an ongoing series of contacts with the buying company that develops an understanding that the selling firm is seeking to better understand the buying firm, its business and needs timings.

The above is based on the broad nuances of a situation that did not describe the buying firm industry or product type. That type of data would allow for a more cogent reply. I can supply a more detailed reply with the type of industry, and product

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answered 19 days ago

Harcourt W.

Hannah, I am not at home at the moment, so I will reply tomorrow to your inquiry in terms of it it is doable.

Reply Harcourt Order with Harcourt
answered 19 days ago

Harcourt W.

Hannah
In terms of your message you mentioned an outline in relations to the list of specific readings your sent. This would entail reviewing all of the sources to deduce what each contains as a start. In addition, tour initial question on B2B relationship marketing is very broad. It is affected by the type of industry in terms of if the company products are seasonal or have consistent sales on a year round basis where the latter usually have peaks and valleys in terms of gearing up for these periods. There is also the question of raw materials involved where in some products advance buying means that substantional costs savings can be achieved that can impact the marketing to companies based on savongs in pre-order for raw materials used in supplying components. There is also the question of the type of B2B items being sold as raw material supplies differ from parts, components or semi finished or finished components for supply chains and the difficulties of the manufacturing process as well as where these raw materials or varied components fit in the manufacturing lead time process. These are basics that impact all manner and aspects of B2B marketing where the question asked did not name an industry or manufacturing types that impact the aforementioned B2B processes. In terms of an outline, without these factors it is next to impossible to construct an outline. In addition, what type of outline, in terms of purpose, rationale and what it points to or seeks to display or accomplish? These are specifics that are inclusive in terms of how to approach the Process.

It sounds as if you need a research proposal where the above component aspects mentioned need to be specified in order to address an outline that based on the sources is quite involved in order for it to make sense.


Reply Harcourt Order with Harcourt
answered 18 days ago

Harcourt W.

Hannah
In terms of your message you mentioned an outline in relations to the list of specific readings your sent. This would entail reviewing all of the sources to deduce what each contains as a start. In addition, tour initial question on B2B relationship marketing is very broad. It is affected by the type of industry in terms of if the company products are seasonal or have consistent sales on a year round basis where the latter usually have peaks and valleys in terms of gearing up for these periods. There is also the question of raw materials involved where in some products advance buying means that substantional costs savings can be achieved that can impact the marketing to companies based on savongs in pre-order for raw materials used in supplying components. There is also the question of the type of B2B items being sold as raw material supplies differ from parts, components or semi finished or finished components for supply chains and the difficulties of the manufacturing process as well as where these raw materials or varied components fit in the manufacturing lead time process. These are basics that impact all manner and aspects of B2B marketing where the question asked did not name an industry or manufacturing types that impact the aforementioned B2B processes. In terms of an outline, without these factors it is next to impossible to construct an outline. In addition, what type of outline, in terms of purpose, rationale and what it points to or seeks to display or accomplish? These are specifics that are inclusive in terms of how to approach the Process.

It sounds as if you need a research proposal where the above component aspects mentioned need to be specified in order to address an outline that based on the sources is quite involved in order for it to make sense. Please place an order and the details above can be developed.


Reply Harcourt Order with Harcourt
answered 18 days ago

Harcourt W.

This is the end of the prior message here //////// It sounds as if you need a research proposal where the above component aspects mentioned need to be specified in order to address an outline that based on the sources is quite involved in order for it to make sense. Please place an order and the details above can be developed.

Reply Harcourt Order with Harcourt